Ajay Devgn’s Son of Sardaar 2 Advance Booking Opens Amid Competition and Discount Offers

Ajay Devgn’s highly anticipated Son of Sardaar 2 is set for theatrical release on August 1, 2025, with advance booking now officially open. The film, a sequel to the 2012 hit, stars Ajay Devgn alongside Mrunal Thakur, Ravi Kishan, and others, directed by Vijay Kumar Arora and produced by Devgn Films and Jio Studios.

Despite high hopes, the movie faces significant challenges at the box office. One key issue is the intense competition for screens from ongoing hits like Saiyaara and new releases such as Dhadak 2 and Mahavatar Narsimha, limiting the number of shows Son of Sardaar 2 can secure. While distributors hoped for 60% of daily screenings, most exhibitors are offering only around 35%, especially on single screens. This restricted screen allocation poses a risk to the film’s opening day business.

Acknowledging the tough competition, the makers have introduced an enticing 50% discount on tickets (up to Rs. 200) for day one bookings using the special code SOS2 to attract more viewers. This move aims to boost footfalls and counter the limited screen presence.

Compared to the original Son of Sardaar which opened strongly in 2012 despite clashing with Shah Rukh Khan’s Jab Tak Hai Jaan, the sequel is expected to face a more subdued opening, potentially in single-digit crore figures domestically on day one (estimated between Rs 6 to Rs 9 crore). This is a notable drop compared to Ajay Devgn’s earlier releases like Raid 2, which opened to Rs 19 crore.

The promotional activities have included releasing a second trailer on July 20 and a festive Punjabi-themed song ‘Nachdi’ showcasing vibrant wedding celebrations, designed to capture audience interest and leverage the franchise’s buzz. However, mixed trailer reviews and slowed advance bookings reflect the challenges ahead.

In summary:

• Son of Sardaar 2 releases August 1, 2025, with advance booking started July 28-30.
• It faces competition for screens from Saiyaara, Dhadak 2, and Mahavatar Narsimha restricting showtimes.
• Makers offer 50% ticket discounts on day one with code SOS2 to attract audiences.
• Opening day box office is expected to be modest, impacted by competition and limited buzz.

Fans of Ajay Devgn’s quirky, action-comedy style can still look forward to the film’s mix of romance, humor, and Punjabi cultural vibrancy despite the market headwinds.