Project Runway Trailer Sets Freeform Record with 49 Million Views — Heidi Klum’s Comeback Sparks Buzz
The runway is ready, and so is the world! Project Runway is returning with its 21st season, and even before its official premiere, the fashion reality show has created history. The trailer for the upcoming season has already garnered 49 million views in just nine days, becoming the most-viewed trailer in Freeform’s history.
Heidi Klum Returns After 7 Years
Season 21 marks the return of supermodel Heidi Klum to the Project Runway franchise after nearly seven years. Last seen on the show in 2018, Klum’s comeback has ignited major excitement among fans, especially as the show reboots under Disney’s banner.
She will be joined by a power-packed judging panel featuring Nina García, Christian Siriano, and Law Roach — promising a dramatic, fashion-forward season.
Breaking Records Before Release
According to Disney’s internal analytics, Project Runway’s Season 21 trailer has surpassed Freeform’s all-time record for trailer viewership, previously held by Cruel Summer Season 2, which reached 24 million views in 10 days.
In contrast, Project Runway has almost doubled that figure, crossing 49 million views in just 9 days, a feat unheard of for the network.
A Fashion Legacy That Continues to Evolve
Debuting in 2004, Project Runway changed the face of fashion on television. After airing for five seasons on Bravo, it shifted to Lifetime for 11 more seasons, before returning to Bravo from Season 17 onwards.
Now with a Disney-backed reboot, the show is being produced by Spyglass Media Group and Alfred Street Industries, along with executive producers Dan Cutforth, Jane Lipsitz, Nan Strait, Dan Volpe, Michael Rucker, San Heng, and the returning trio of Klum, Siriano, and García.
When and Where to Watch
Project Runway Season 21 will be available to stream from July 31, 2025, on Hulu and Disney+. Given its early momentum and nostalgic appeal, it’s set to be one of the most-watched fashion reality shows of the year.
What This Means for Freeform and Streaming
The success of Project Runway‘s trailer signals more than just audience anticipation — it reflects a growing trend where iconic formats are being rejuvenated for the streaming age. Freeform and Disney appear to be tapping into the power of social buzz, legacy brands, and multi-platform strategies to reach new generations of viewers.
